Meet our Fun, Friendly Collective of Professionals
Our Team
FOUNDER & HEAD TRAILBLAZER
Shannon Briggs
The creative mind behind Campfire Collective, Shannon works collaboratively with her clients and the team to develop strategies and goals to make every campaign shine brightly. With over 13 years of experience, she offers vision, leadership, and insight to each and every social media, public relations, and marketing initiative. Read Shannon’s full bio here.
TEAM WAYFINDER
Mackenzie Grannan
Mackenzie was born and raised in Memphis, with a passion for making connections and helping others. A graduate of the University of Memphis with a degree in Public Relations and Social Media Marketing, Mackenzie joined Campfire Collective in 2022 as a social media Content Kindler. In her current position as Team Wayfinder, Mackenzie helps create and implement marketing and social media strategies for current clients, assists in onboarding new clients, and manages internal team operations. She also oversees the training and development of new team members, interns, and student group partnerships with local schools and universities. Read Mackenzie’s full bio here.
CONTENT KINDLER
Cecilia Fay
As a Content Kindler, Cecilia manages all aspects of a social media campaign, including content creation, audience engagement and growth, and ad campaigns. A native Memphian and magna cum laude graduate of the University of Memphis, she brings energy and excitement to her social media strategies. Cecilia loves to connect with industry leaders and greatly appreciates the ever-changing world that is communications. Read Cecilia’s full bio here.
CLIENT EXPEDITION MANAGER
Elizabeth Lambe
Elizabeth has a passion for helping people find their voice and creating a place where it can be heard. She views social media as a storytelling platform and enjoys cultivating each client’s unique and engaging story. As a Client Expedition Manager, she works as a client liaison, in addition to creating and overseeing content to grow and engage a target audience. Working in the non-profit arena, she has developed many outstanding new initiatives and innovative marketing strategies. Read Elizabeth’s full bio here.
STORYTELLER
Gaye Swan
As a creative copywriter with over 20 years of experience, Gaye specializes in professional and engaging content writing. Her goal is to reflect the tone, style, and image that her clients want to project. Her portfolio includes website content, magazine articles, press releases, email marketing, blog entries, and newsletters. Read Gaye’s full bio here.
CLIENT EXPEDITION MANAGER
Sarah Rushakoff
Sarah has a background in marketing and design, skills she puts to good use in creating clear and compelling social media content. A native of Memphis with a BFA in Theatre from the University of Memphis, Sarah enjoys working with Campfire Collective clients to develop on-target content strategies. Read Sarah's full bio here.
CLIENT EXPEDITION MANAGER
Abby Wilbanks
Born and raised in Memphis, Abby has a passion for her community that shows in her support of our sports teams and our hospitality industry. As a Content Kindler, she develops creative ways to promote her clients’ businesses, engages with target audiences to spark interest and excitement in what the businesses have to offer, and finds new ways to involve the businesses in the Memphis community. Abby enjoys every chance she gets to interact with her clients. Read Abby’s full bio here.
CONTENT KINDLER
Olivia Fowler
A native of Memphis, Olivia earned her degree in Communications from Harding University. With experience in social media and marketing under her belt, Olivia was a perfect fit for a Content Kindler at Campfire Collective. As she works with our clients, Olivia strives to make sure they feel heard and understood and that we represent their brand voice to the highest standard.
Fun fact: Olivia’s favorite type of music is old soul blues/jazz – specifically any Memphis artists. Read Olivia’s full bio here.
DIRECTOR OF EXPEDITIONS
Kate Lollar
With 17 years of marketing and public relations experience, Kate Lollar brings a wealth of knowledge to her role as a Director of Expeditions. A Memphis-area native with a BA in Psychology from Ole Miss, Kate oversees and guides Campfire’s marketing team, leveraging data-driven insights and innovative approaches to drive brand awareness and growth. She fosters a culture of creativity, innovation, and excellence within the marketing team, ensuring that we are providing our clients with exceptional strategy and service. Read Kate’s full bio here.
CAMPFIRE COORDINATOR
Gwen Hooper
As Campfire Collective’s Campfire Coordinator, Gwen is committed to providing a high level of service with a smile and facilitating team cohesion. She believes that relationship-building and clear communications are critical to the successful implementation of change and growth. With over 20 years of experience working in non-profit organizations, Gwen strives to do the most good and contribute to the best of her abilities to help others. Read Gwen’s full bio here.
STORYTELLER
Martha Park
A Memphis native, Martha brings over six years of experience in writing and editing to her role as a Storyteller with Campfire Collective. With a graduate degree in creative writing from Hollins University in Roanoke Virginia, Martha has worked as a freelance writer and illustrator since 2016. She brings a deep love for writing and a creative eye to all of her work.
Fun fact: Her first book is being published in the spring of 2025! Read Martha’s full bio here.
“I am fortunate to work with Shannon because she focuses very tightly on my concerns. She is pragmatic about what we can do, adheres to the budget, stays on message, and, with all this discipline, maintains a fresh and creative approach to our challenges. I have total trust in her and in our relationship. She has a very reliable team, which pays tribute to her leadership skills. She has a strong work ethic and is totally reliable, never missing deadlines, researching every opportunity, keeping up with trends that could have an impact on our programming, reporting honestly and efficiently.”
— MARY SCHMITZ, WELCOME TO MEMPHIS: SUBSIDIARY OF MEMPHIS TOURISM
“Working with Shannon was a wonderful experience. Shannon is reliable, organized and has a great attitude about everything. She was the perfect partner in any project, always ready to go and full of new and exciting ways to approach whatever we were working on. It was always a relief knowing I had her to count on!”
— ASHLEY RANSON, HUEY’S RESTAURANTS