In the first two parts of our series, we covered the fundamentals of outreach and how to stay top-of-mind with your contacts without being over the top. Now, let's explore the final piece of the puzzle: creating long-term success through strong partnerships with both media and community organizations.

In the first part of our series on building and maintaining relationships for PR and marketing, we laid out the essentials of media relations for clients. Now, let’s look at the delicate art of staying top-of-mind with your contacts without overwhelming them.

Relationships are the most fundamental building blocks of great public relations. It’s literally in the name!