The PRSA Memphis Vox Awards Honors Public Relations Professionals
Campfire Collective, DCA, and Methodist Le Bonheur Healthcare recognized for numerous campaigns and projects over the past year.
Memphis, Tenn. - More than 18 companies entered 86 submissions for the prestigious Vox Awards, which honors public relations, marketing, and communications professionals for their work in the Mid-South. This year’s awards ceremony, hosted annually by the Memphis chapter of Public Relations Society of America (PRSA), was held at the Old Dominick Distillery. The sold-out event was well attended by in-house communication teams, agency staff, freelance professionals and students from the PRSSA chapters of the University of Memphis and University of Mississippi.
"For the past 27 years, PRSA Memphis has rewarded communications professionals for their hard work and dedication and this year was no different,” said Jennifer Sharp, PRSA Memphis president. “Not only did PRSA Memphis bring on the drama with a theme to remember, but we were also able to celebrate with one another and our successes as public relations professionals. Congratulations to all of our winners."
The Vox Awards committee has been preparing all year with event planning, accepting nominations, working with outside judges, and announcing winners in a variety of categories. The ceremony opened onto a rooftop view, offering attendees an open space to take a breath and be recognized for their work. Several of the attendees were recognized in categories including employee communications, brand management, and crisis communications.
Campfire Collective, which took home 14 awards, won the Best in Show Award for their work on the “GPAC Season 28 Launch,” which promoted the Germantown Performing Arts Center season that included 15 performances spanning dance, jazz, Americana, and more.
“I am overwhelmed with gratitude for my passionate team, the work we get to do in our beloved city, our wonderful clients, and our talented PR colleagues,'' said Shannon Briggs, Founder and Head Trailblazer at Campfire Collective. “Without this community, we would not be who we are today. These awards are for all of these people, not just for us.”
"It's only in the face of adversity that we learn what we're really made of. Our local PR and marketing pros are stronger than ever now, and it shows,” said Sisa Wang, VOX Chair. “It’s been an honor spotlighting the work being done by our best and brightest communicators. After all we’ve seen, nights like these are more important than ever. We received incredibly positive feedback, and owe our success to the exceptional quality of the teamwork on the committee.”
The 2022 award winners are:
Best In Show:
Campfire Collective for their work on the "GPAC Season 28 Launch" for Special Events for Two+ Days with a budget of less than $7,500.
Campaigns - Brand Management - $7,500 Or Less
Gold: Campfire Collective, "Campfire Collective Launch"
Shannon Briggs, Elizabeth Berglund, Ariana Geneva, Mackenzie Grannan, Cecilia Fay, Elizabeth Lambe, Gaye Swan
VOX: Campfire Collective, "Welcome to Memphis Pick Awards Re-Launch"
Shannon Briggs, Mackenzie Grannan, Gaye Swan, Ariana Geneva
Campaigns - Brand Management/Reputation - $7,500 Or More
Gold: KQ Communications with MATA, "GO901"
Gary Rosenfeld, Bacarra Mauldin, Mia Harvey, Chundra Smith, Renee Malone, Alisha Tillery, Courtney Mickens, Denzel Alexander, Moses Everett, Adriana Ware
Campaigns - Community Relations - $7,500 Or Less
Gold: Campfire Collective, "Welcome to Memphis Pick Awards Re-Launch"
VOX: Campfire Collective with GPAC, "GPAC Season 28 Launch"
Shannon Briggs, Mackenzie Grannan, Ariana Geneva, Gaye Swan, Nevada Presley
Campaigns - Community Relations $7,500 Or More
Gold: DCA, "Memphis Parks Meet On Common Ground"
Campaigns - Crisis Communications
Gold: Methodist Le Bonheur Healthcare, "Raleigh Mass Shooting"
VOX: KQ Communications, "The Investigation"
Campaigns - Employee/Internal Communications
VOX: Methodist Lebonheur Healthcare, "Internal Communications Refresh"
Campaigns - Integrated Communications - $7,500 Or Less
Gold: Campfire Collective with GPAC, "GPAC Season 28 Launch"
VOX: Campfire Collective, "Campfire Collective Launch"
Campaigns - Integrated Communications - $7,500 Or More
Gold: St. Jude Children's Research Hospital with Reservoir Communications, "Path to a Bright Future"
VOX: DCA, "Memphis Parks Meet On Common Ground"
Campaigns - Marketing Communications/Promotion - Services - $7,500 Or Less
Gold: Campfire Collective, "Campfire Collective Launch"
VOX: Campfire Collective with GPAC, "GPAC Season 28 Launch"
Campaigns - Media Relations
Gold: Methodist Le Bonheur Healthcare - Communications Team, "Workforce Recruitment"
VOX: Campfire Collective with GPAC, "GPAC Season 28 Launch"
Campaigns - Public Service - $7,500 Or Less
VOX: KQ Communications, "Shelby County Election Commission - Voter Ready Campaign"
Renee Malone, Suzanne Thompson, Destini Johnson, Linekka Watson, Jermaine Guthrie
Campaigns - Public Service - $7,500 Or More
Gold: DCA with Memphis Parks, "Memphis Parks Meet On Common Ground"
Campaigns - Social Media
Gold: UT Health Science Center Library, "Archive Trinkets"
Sarah Thompson & Jennifer Langford
VOX: Methodist Le Bonheur Healthcare, The Littlest Grizzlies Fans
Social Media Specialist Chris Luther, NICU ICU Nurse Callie Lillard, and the NICU babies and their parents.
Internal Communications - ESG Campaign Progress
Gold: Evolve Bank & Trust, "500 Strong"
Karley Horton, Thomas Holmes, Eric Helvie, Seth Reeks
Media Tactics - Pitch
Gold: DCA, "Liberty Park MWBE Cover Story"
Liberty Park, Vieste, and Allworld Project Management
VOX: Methodist Le Bonheur Healthcare, "Saving a Life, Half a World Away"
MLBH Communications Team & Benjamin Orgel
Media Tactics - Issues Management
Gold: St. Jude Children’s Research Hospital, "SAFER Ukraine"
St. Jude Children’s Research Hospital & FINN Partners, 24/7 Communication Agency, Fundacja Herosi (Poland), Polish Society of Paediatric Oncology and Haematology, Tabletochki Charity Foundation (Ukraine), Childhood Cancer International- Europe, Daruieste Viata (Romania), Fundación Aladina (Spain), GPOH (Germany), Mother and Child Institute (Poland), SEHOP (Spain), International Society of Paediatric Oncology, Solterre (Italy), Viața Fără Leucemie (Moldova), and Western Ukrainian Specialized Children's Medical Centre
Media Tactics - Op-Ed/Editorials
Gold: Wilson Public Relations, "Supply Chain or Not, Helping the Show Go On"
Online Tactics - E-Newsletter
Gold: Wilson Public Relations with the Chris Hope Foundation, "Stronger Digital Networking for Childhood Cancer Support"
VOX: Campfire Collective, "Campfire Collective Launch"
Online Tactics - Website
Gold: Methodist LeBonheur Healthcare, "2021 MLH Annual Report"
MLH Communications, Community Directors, Healthcare facility Presidents, MLH Service Line Leaders, MLH Senior Leadership Teams, MLH Web Strategy Frederick Swanston Agency
VOX: Campfire Collective: "Campfire Collective Launch"
Print Tactics - Annual Report
Gold: Methodist Lebonheur Healthcare, "2021 MLH Annual Report"
Print Tactics - Promotional Piece
Gold: University of Tennessee Health Science Center, "UTHSC College of Pharmacy View Book"
Kara Bowen, Adam Gaines, Ziggy Tucker
Visual Tactics - Graphic Element
Gold: DCA for Memphis Parks, "Memphis Parks Logo"
Visual Tactics - External Video Presentation
Gold: DCA with Memphis Teacher Residency, "Memphis Literacy Institute"
VOX: DCA, "Memphis Parks"
Visual Tactics - Photography
Gold: Methodist Le Bonheur Healthcare, "The Littlest Grizzlies Fans"
Social Media Specialist Chris Luther, Resident Nurse in the NICU ICU Callie Lillard, and the NICU babies and their parents
VOX: DCA, Memphis Parks Photography
Writing - Feature/Profile
Gold: Three(i) Creative Communications, LLC for Epicenter Memphis, "EPIC: The Hustle Magazine - 2021 Impact Report"
Kenneth Worles, Kate Lollar, Brianna Smith-Herman, Andria Patterson, Jordan Perry, Ashley Weaver
Special Events - One Day - $7,500 Or Less
Gold: Campfire Collective with Welcome to Memphis, "Pick Awards Re-Launch"
Shannon Briggs, Mackenzie Grannan, Gaye Swan, Ariana Geneva, Mary Schmitz
VOX: University of Memphis with The Memphis 13 Foundation, "The Memphis 13 Springdale Elementary Mural Kickoff"
Special Events - One Day - $7,500 Or More
Gold: KQ Communications, "RISE Memphis - An Evening of Change Maskerade Gala"
Amelia Ables, Destini Johnson, Alisha Tillery
Special Events - Two Or More Days - $7,500 Or Less
VOX: Campfire Collective with GPAC, "GPAC Season 28 Launch"
Special Events - Two Or More Days - $7,500 Or More
Gold: DCA with Discover Memphis Naturally, "Fieldaze Festival"
VOX: Wilson Public Relations with Grind City Fest, "Inaugural Grind City Fest Brings Blues, Brews, and Bluegrass to Memphis”