Best Practices For Developing Award-Winning Communication Campaigns.

Head Trailblazer, Shannon Briggs, joined PRSA Memphis for their December webinar for best practices when it comes to developing award entries for your communication strategies and tactics. Whether it's for a Silver Anvil or a Vox Award, Shannon Briggs and Kim Marks Malone, APR, Fellow PRSA, shared their knowledge of what gets judges' attention and how to show your best work. Shannon Briggs is the Founder and Head Trailblazer of Campfire Collective, a creative agency specializing in marketing and public relations. She was recently honored as the 2022 PRSA Memphis PR Executive of the Year, and Campfire Collective took home eight Vox Awards and Best in Show. Kim Marks Malone, APR, Fellow PRSA is an accredited PR professional, a retired Navy Public Affairs officer, a part-time PR consultant, and a full-time Public Relations and Journalism Professor at the University of Memphis and adviser for the university's student-run strategic communication firm, Meeman 901 Strategies. She recently finished serving as chair of the PRSA Southeast District. At the 2022 Vox Awards, Kim was named the PRSA Memphis Member of the Year.