Each new year brings a series of changes in the marketing field. It’s one of the aspects of our job we love most, as we’re constantly learning and adapting.

Social media is constantly evolving. It is important to keep your content creative and relevant while also staying organized. Tools like Canva and Lightroom can help you with all of the above. Here are the top five tools that I recommend for social media.

I am both thrilled and humbled that Campfire Collective was recognized as one of the winners of the 2023 SPARK Awards for our community impact initiative, Carrying the Torch! As I’ve often said, our relationship with our community is a vital part of our identity.

I started writing this post when Twitter was still called, well, Twitter! In just a few short months. Elon Musk made it possible to purchase a blue check mark and the platform was slowly devolving into chaos.

Investing in others has always come naturally to me. Whether it's supporting a friend's business, lending a helping hand, or being a listening ear, giving to others has been a source of joy in my life.

November is traditionally the month for feasts, family, friends, and (at my house anyway) football. But the month of Thanksgiving is not only a time for indulging in turkey and pumpkin pie, it's also an excellent time for businesses to express gratitude to their clients.

Say welcome to our new intern, Olivia Fowler, who will be with us through the end of 2023. A native of Memphis, Olivia earned her degree in Communications from Harding University. With experience in social media and marketing under her belt, her job at Campfire entails a little bit of everything!

In a fast-paced world, it’s natural to look for shortcuts. One way to simplify digital marketing is to create one post and share it on multiple social media platforms. While there is no harm in doing this, you won’t necessarily get the full benefit of social media marketing.

Do you shudder when you hear the words “Facebook” and “ads” in the same sentence? If so, you are not alone! That used to be my immediate reaction until I discovered a few ways to simplify the ad creation process.

When I was 18, I picked up and moved all the way from Columbia, South Carolina to Memphis, Tennessee. My parents love to visit and I love to visit them, but they would never move here and I would never move back to our hometown.

Social media is one of the quickest and most effective ways to connect with your target audience. Whether you are posting pictures, making videos, or telling stories, what you share with your network matters.

Summer is known as a slow time in the world of business social media accounts. Everyone is too busy lying on the beach to pay much attention to what you are posting. When your potential audience is on social media, chances are they are sharing vacation pictures or looking longingly at the places their friends are going.

When it comes to developing social media content, knowing how to effectively communicate on each channel is necessary to navigate the different platforms.

Developing your podcast is only half of the work. Once you have your plan in place, you move onto the next step: booking good guests.

In the world of writing, adjectives are colorful brushstrokes that paint vivid images in the reader's

mind.

Labor Day unofficially marks the end of summer and the changing of the seasons as students head back to school and thoughts begin to turn to the (eventual) arrival of fall. In Memphis, chilly weather may not be on the horizon, but who can’t help but think of sweaters and boots when pumpkin spice lattes show up on coffee shop menus?

While finishing my degree at the University of Memphis, I had the chance to work for Shannon as a freelancer. At the time, I had only worked on social media campaigns and event marketing through my coursework and student practicum, so experience with Campfire Collective was a thrilling opportunity for me.