Marketing Trends to Anticipate in 2024

By the Campfire Collective Team

In 2023, we saw trends in AI and more algorithm changes on Meta than we can count. What marketing industry trends do we anticipate for 2024? Keep reading to find out!

Shannon

The rise of LinkedIn surprised me and many others in 2023, and I see this platform growing and expanding even more in 2024. Its current user-interface is limited, and people are clamoring for more creativity, ability, and connection through it. I anticipate major changes coming to LinkedIn this year to grow and scale with their user base, and I am interested to see what 2024 will bring!

Sophie

To piggyback off Shannon, I anticipate LinkedIn’s numbers continuing to grow exponentially. I have seen more and more targeted content pointing towards the rise of LinkedIn especially as it pertains to us PR folks. I won’t even mention all of the TikTok videos that have popped up in my feed speaking on the same thing. LinkedIn, folks. It’s where it’s at.

Gaye

For content marketing, quality over quantity will rule the day in 2024, as readers’ attention spans get shorter and shorter. I predict a rise in bullet points and visuals in blogs, newsletters, and website content. Writers will have less time to grab and retain their intended audience, so we must make our copy engaging, concise, and highly relevant. Consumers will continue to respond to personalized, relatable storytelling over mass marketing. 

Martha

In an overly saturated digital marketplace, copywriters can stand out by embracing personal stories and a casual, engaging voice. In an age of nearly constant advertising, resonant stories and a warm, personal presence can help businesses stand out from the crowd. 

Sarah

I was sure Twitter would take its last breaths in 2023. I’m morbidly fascinated with what will happen to it, and what combination of platforms will take its place. Threads seems slow in gaining traction, while Mastodon and Bluesky are still too niche for the casual social media user. Over the past 15-or-so years, we’ve seen the shift from text to photos, photos to videos, and videos to… shorter videos. What will be the new favorite type of media in 2024? I’m taking a long shot and predicting Morse code with some kind of twist?

Cecilia

Less is more. I believe social media algorithms are shifting towards a more modest balance. In 2024, I believe users will post less frequently, which will perform better than higher frequency posting. Shannon mentioned in our Year in Review blog that as transparency and authenticity increase, people will post organic, timely content rather than just posting for the sake of posting. Authentic and relatable content performs better every time!

Kate

I second Cecilia’s insight about the decrease in overall post quantity. The current amount of content being spewed out everyday on social media isn’t sustainable, at least for most adults. I predict businesses and brands will start thinking more about connecting on a human level and less about putting content in every corner of the internet each day.

Abby

I expect to see the trend of everyday influencers continue as people seem to enjoy influencers they can relate to and not so much people who live what seem to be unattainable lifestyles. With the rise of live streams, specifically on TikTok, I expect to see more influencers recording themselves at their everyday jobs. Creating content is becoming both easier and more accessible , allowing people to record themselves doing almost anything, anywhere. The influencer world is changing rapidly! Even if you think your job is not exciting, you might be surprised at what resonates with an  audience. Plus – you get paid when your following grows! 

Mackenzie

In addition to the return of casual and personable social media content, I predict 2024 will see a rise in  partnerships that give audiences a stronger sense of community. More  collaboration posts will show people just how small the world can truly be and allow them to take part in more niches. The trick will be knowing what opportunities make sense for each influencer or business. All parties involved need to have aligned core values and a deeper purpose for their connection aside from just checking a collaboration box, because the people being targeted will look right through that. What collaborations do you see in your future?

What changes do you anticipate in this coming year in the marketing and public relations industry? Let us know on Facebook, Twitter, Instagram, or LinkedIn, or shoot us an email to get this conversation going.